Joel Kamerman founded La Cie on three principles: Joel Kamerman was La Cie's president and general manager from July 1987 through January 1997. Joel Kamerman, his parents Robert and Tudy Kamerman, and Roger Bates founded La Cie. (La Cie) was founded in July 1987 in Tigard, Oregon, USA. In 1998, it was decided to adopt the name LaCie as a worldwide brand, dropping the d2 name from its product range (although even today, several products still retain reference to it).
LaCie was operating in the same market niche as électronique d2, and the buyout gave d2 a foothold into the North American market. In 1995, électronique d2 acquired the US company La Cie, a subsidiary of Quantum.
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The company began to expand its business beyond the Mac market and target PC users. d2 began to open subsidiaries around Europe, the first in London in 1991, followed by offices in Brussels and Copenhagen. By this stage, designing casings was no longer sufficient for d2 to maintain a competitive edge, and so the company began to develop its own products and invest in R&D. d2's main activity was assembling hard drives in external SCSI casings and selling them as peripheral devices.īy 1990, the company had outgrown its small beginnings and moved to new 900 square meter premises in rue Watt, also in Paris. In Europe, the French company électronique d2 was founded in 1989 by Pierre Fournier and Philippe Spruch, working from their apartment in the 14th arrondissement of Paris. SCSI was adopted by Apple Computer as its main peripheral interface standard and the market for both LaCie and d2 became closely, but not exclusively, associated with the Macintosh platform.
At the early founding stages of both companies, both focused their businesses on IT storage solutions, based on the SCSI interface standard for connecting external devices to computers. In 1995, électronique d2 acquired La Cie, and later adopted the name 'LaCie' for all of its operations. LaCie began life as two separate computer storage companies: in 1989 as électronique d2 in Paris, France, and in 1987 as LaCie in Tigard, Oregon (later Portland, Oregon), USA.
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